SEO

SEO: Is the process of affecting the visibility of a website or a web page in a web search engine unpaid results- often referred to as earned results.

As an Internet marketing strategy, SEO considers how search engines work,what people search for, the actual search terms or key words typed into search engines and which search engines are preferred by their targeted audience.

Key Word Research:The foundation of any marketing campaign should begin with quality research goals and desires of your target audience. This is a make-or-break part of the campaign,no matter how much google hides, groups consolidates its key words. Consider your industry’s keyword demand and determine which phrases or specific terms to target with your strategy.

Competitor Analysis: Proper competitor analysis is a crucial part of marketing in general. With a quality analysis of your competitors presence, promotions and messaging, you can gain an understanding of which channels to target and how to tweak your strategy in a way that maximizes conversion rates.

Social Media Monitoring: Digital marketing is by no means a one size fits all entity. the truth of the matter is that customers behaviors are constantly changing. When you start brainstorming ideas for compelling content to drive your SEO campaign, you need to know what exactly makes consumers tick.

Content Amplification: Now that you’ve done all this research and gained critical insight, it is time to release compelling content. putting together quality content for SEO requires a lot of time and resources. And that just gets you started-its even more difficult to get your audience to consume it, trust it and act on it.

Content Analysis: You have created awesome content and distributed it to the masses, but how exactly did it resonate with the audience? An SEO Campaign should be a constant work in progress. If your content is to get you rankings, views and leads. Content insights are critical in learning how to properly optimize your conversion efforts.